An animated film, a part of ad campaign for Finolex Cables ran during Ganpati Festival to promote their wires and cables. The concept was to create a link between finolex products and ganpati festival to create emotional engagement with audience.
Lord Ganesha also known by another name as VIGHNAHARTA i.e. the one who helps to overcome any obstacles. He is the deity who is worshiped before starting any new work which will bring the good luck. To showcase such importance of this festival and also to promote the brand which will create an emotional connection with audience.
The headline "Dil Ke Taaron Ke liye Ganpati Bappa Morya, Aapke Gharke Taaron Ke liye Finolex Cables" is to showcase that whichever is the problem there is Lord Ganesha for the help but for Electric Cables there's only Finolex Cables.
( The characters are taken from open source on internet and further edited or modified according to the need )
